Mortgages, Refinance and Reverse Mortgages in The Villages, Florida

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Simplifying Reverse Mortgage in The Villages, Florida

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Is a Reverse Mortgage Right for You? Learn More…

As more and more mortgage companies are "jumping on the bandwagon" offering reverse mortgages, here are two facts you should know:

  • Most companies who offer reverse mortgages simply broker or sell your loan to one or two of the large wholesalers.
  • Most companies offer similar products and programs.

What does that mean for you?

You should be looking for a reputable company who you can trust to give you professional advice on whether or not you are a good candidate for a reverse mortgage…not just whether or not you qualify. A reverse mortgage is an excellent program, but it's not right for everyone.

  • Senior Couple Meeting With Financial Advisor At Home
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We will provide you with a free, no-obligation personalized Suitability Report that will help you determine not only if you qualify for a reverse mortgage...but if a reverse mortgage is a good option for you.

East Coast Capital is an organization of honest, ethical, knowledgeable professionals who will give you the straight answers. Reverse Mortgages are our business.

Call Bob Gersh Today 352-561-3096 or 1-866-576-5254 ext. 700

Company NMLS# 1810279

MLO Timothy Bradford NMLS 21031

Mortgage Lender License# MLDB8675 - dba Coast to Coast Capital Corp - Florida Office of Financial Regulation
Reverse Mortgage  The Villages FLReverse Mortgage  The Villages FLReverse Mortgage The Villages FLReverse Mortgage  The Villages FL

Get More Information About Reverse Mortgages

Fill out the form below to learn more about Reverse Mortgages offered by East Coast Capital.

admin February 26, 2026

Top Mistakes Homeowners Are Making in 2026 (And How To Avoid Them)

Top Mistakes Homeowners Are Making in 2026 (And How To Avoid Them)

BLOGFebruary 26, 2026

For SellersSelling TipsPrice It Right/Overpricing


3 min read


Let’s be clear: selling your house is absolutely possible right now. According to the National Association of Realtors (NAR), roughly 11k homes sell every day in this country.

And the sellers who are making their moves happen all have one thing in common: they’ve adjusted their strategy to match today’s market. They’re realizing inventory has grown. Homebuyers are more selective. And buyer expectations are higher.

The sellers who struggle are usually approaching today’s market with yesterday’s expectations. Here are the three biggest mistakes they’re making – and how to avoid them.

1. Pricing Based on What Their Neighbor Got a Few Years Back

Setting your price is the most important decision you make when you sell – and the one that’s most often mishandled. Realtor.com data shows almost 1 out of 5 sellers in 2025 had to drop their price. Here’s what those sellers went wrong.

Buyers have more choice and more negotiating power now that inventory has grown. And house hunters will actively avoid your house is if feels like it’s priced too high. That’s why overpricing usually leads to:

  • Fewer showings
  • Less competitive (or lowball) offers
  • Longer time on market

And all three of those side effects are things you don’t want to deal with.

What To Do Instead: The good news is the cure is simple. Just price for today’s buyer, not yesterday’s headlines. Lean on your agent’s knowledge of recent comparable sales, current competition, and local buyer behavior to land in the value “sweet spot” that drives traffic and urgency from day one.

2. Trying To Skip Repairs That Buyers Now Expect

A few years ago, you could sell as-is and still get well above asking. Today? Not so much. Right now, NAR says two-thirds of sellers are making at least some repairs.

And the reason why is simple. In a market with more inventory, buyers compare homes side by side. Homes that don’t show well (or feel dated) are going to lose attention quickly, even if the issues are minor. 

What To Do Instead: Ask your agent which high-impact, low-stress updates they’d recommend for your house. The goal isn’t perfection. It’s helping buyers see themselves moving in without a mental to-do list. Small investments in staging, repairs, and curb appeal can make a huge difference in how quickly offers come in – and how strong those offers are.

3. Playing Hardball When Buyers Try To Negotiate

Today’s buyers have housing affordability at the top of their minds. And since money is already tight, they’ll be pickier and will probably ask for some compromises from you. Whether that’s making repairs, giving them a credit at closing, or taking just a few thousand dollars off your asking price, negotiating is normal again.

So, if something pops up in the inspection, you’re going to need to be open to talking about it. If you’re not, you may very well see your buyer walk away. And some sellers are figuring this out the hard way. Redfin data shows one of the big reasons home sales fell thru in 2025 was inspection or repair issues. Odds are those homeowners weren’t willing to flex a bit to get the deal done.

What to Do Instead: Meet with your agent to make sure you understand what buyers in your area care the most about. Align your price with value, present the home clearly and confidently, and stay open to reasonable negotiations that keep deals moving forward.

Bottom Line

The sellers who succeed in this market aren’t doing anything extreme. They’re pricing their house right, making strategic repairs, getting local guidance, and making decisions based on how buyers actually behave today. Those small but mighty mindset shifts could make or break your sale.

Want a real plan tailored to your home and your neighborhood? Let’s talk.

Filed Under: Reverse Mortgages

admin February 25, 2026

Renting vs. Buying: The Numbers Might Surprise You

Renting vs. Buying: The Numbers Might Surprise You

BLOGFebruary 25, 2026

For BuyersFirst-Time BuyersRent vs. BuyAffordability


2 min read


Renting can feel like the easier choice right now. There’s no big down payment. No dealing with surprise repairs. And no long-term commitment.

But then your rent goes up again. And again. And suddenly the thing that seemed flexible starts looking… expensive, especially considering you’re not building any equity. And once that happens, it’s easy to feel a little trapped in the cycle.

That’s because there’s so much chatter today about how buying a home isn’t affordable. But the truth is, the math may work out better than you’d expect based on what’s changed recently.

Buying Is More Affordable Than Renting in Many Areas 

In a lot of places today, owning a home actually costs less each month than renting a 3-bedroom home. And recent data from ATTOM shows that’s true in nearly 58% of counties across the U.S. (see chart below).

And that’s after you factor in things like insurance and typical maintenance costs. 

In other words, even though it may feel like a bit of a shock, the numbers show rent often stretches monthly budgets more than owning does. That’s thanks to slower home price growth, more homes for sale, and monthly mortgage payments starting to ease as rates come down.

Affordability Still Varies by Region

Now, even though nationally the balance has shifted, that doesn’t mean buying is more affordable in every market or for every renter.

While buying is more affordable than renting in nearly 58% of counties nationwide, that share looks different depending on your region (see graph below):

a graph of a market

The biggest improvement is happening in the Midwest and South. But if you’re living in the West, things could still feel tight.

The takeaway? How affordable buying is really depends on where you live. And the only way to know how this plays out where you live is to look at the numbers locally.

So, What’s Still Holding Buyers Back? 

Maybe you’re nodding along so far but thinking, “Okay, but I still can’t afford the upfront costs.” If that’s your reaction, you’re not the only one.

For many renters, the biggest hurdle isn’t the monthly payment alone. It’s the down payment, too.

But you’re not out of options. Here’s the part most people don’t hear enough about: there are thousands of down payment assistance programs available across the country, and many buyers qualify without realizing it.

And the average benefit? Roughly $18,000.

That kind of support can help cover part of your down payment or closing costs, which means you may not need to save nearly as much as you think to get started.

When you combine that with monthly payments that may work better than expected, especially as rates continue to ease and prices cool, buying may feel far more realistic than it looks at first glance.

Bottom Line

The point isn’t that everyone should rush out and buy a home tomorrow.

It’s that renting isn’t always the more affordable option people assume it is – and buying may be more realistic than it feels once you look at the full picture.

If you’re renting and feeling stuck in the “someday” loop, it might be worth a simple conversation. Just a chance to see what’s possible and whether it makes sense for you.

Filed Under: Reverse Mortgages

admin February 24, 2026

Home Affordability Is The Best It’s Been In 4 Years

Filed Under: Reverse Mortgages

admin February 23, 2026

How Your Equity Could Help Younger Generations Buy a Home

How Your Equity Could Help Younger Generations Buy a Home

BLOGFebruary 23, 2026

For SellersSenior MarketEquity


3 min read


For a lot of parents or grandparents, watching a family member struggle to buy their first home right now is hard. That’s because you saw firsthand how homeownership gave your life more stability and helped grow your net worth – and you want your loved ones to have those same opportunities.

But with all the affordability challenges in recent years, that can feel like an uphill battle – even though it’s slowly improving lately. Here’s what you may not realize. You may be in a unique position to help (thanks to the equity in your current house).

The Equity Advantage You May Not Be Thinking About

You’ve likely owned your home for years, maybe even decades. And during that time, two things happened:

  • Home values rose
  • Your mortgage balance shrank (or you paid it off entirely)

That combination has created substantial equity for many homeowners like you.

And while you may think of that equity as something you want to have in your pocket for retirement, it can also serve another purpose: helping the next generation clear the biggest hurdle in their way.

The #1 Thing Holding Young Buyers Back

When John Burns Research & Consulting (JBREC) asked renters what’s keeping them from buying, the top answer wasn’t mortgage rates or home prices. It was the upfront cost, particularly saving enough for their down payment (see graph below):

That’s where you may be able to make more of a difference than you realize. You can’t control rates or prices. But you may be able to use your equity to help with this upfront expense. And giving money to your loved one so they buy a home doesn’t mean putting your own future at risk.

Even a small portion of your equity can put them in a position to finally get the keys to their first place – and, if you’re strategic about it, you’d still have a lot leftover for when you retire.

With an estimated $68 and $84 trillion of wealth expected to transfer from older generations to younger ones over the next two decades, many families are already thinking differently about when and how that wealth will be passed down. Maybe it makes sense for your family to think about too.

Help from Loved Ones Is Making a Move Possible for Many First-Time Buyers

A growing share of young buyers are using gifts and loans from their loved ones to springboard into homeownership. According to the National Association of Realtors (NAR), nearly 1 in 5 first-time buyers use a cash gift from their family or loved ones for their down payment.

And other young buyers are using their inheritance or a loan from someone they know to finally break into the market (see charts below):

This Is About Opportunity, Not Obligation

Every family’s situation is different, and your decision should be made carefully. It’s just that, if you’ve built up a lot of equity, you may have more room to help than you think.

It’s not just a financial gift. It’s giving stability, security, and a foundation that could change their lives for the better – especially at a time when they may not be able to do it on their own.

Bottom Line

If you’re curious what your home equity could make possible, for you or for your loved ones, let’s start with a simple conversation. Because sometimes the most meaningful investment you can make is for the next generation.

Filed Under: Reverse Mortgages

admin February 20, 2026

Did You Know? Online Home Value Tools Often Miss The Mark

Filed Under: Reverse Mortgages

admin February 19, 2026

The Price You Set Can Make (or Break) Your Sale

The Price You Set Can Make (or Break) Your Sale

BLOGFebruary 19, 2026

For SellersAgent ValueSelling TipsPrice It Right/Overpricing


3 min read


There’s one decision you’re going to make when you sell that determines whether your house sells quickly, or it sits. Whether buyers make an offer, or scroll past it. Whether you walk away with the maximum return, or you end up cutting the price later.

And that’s your asking price.

The #1 Mistake Sellers Make Today: Trusting the Wrong Number

If you’re thinking of moving and trying to figure out what your house may sell for, it’s tempting to start with an online home value tool. They’re fast, free, and easy. And you don’t have to talk to anyone. But here’s the problem: they don’t know your house.

And that can be a bigger drawback than you realize.

Where Online Estimates Fall Short 

Online tools often lag behind the market. They look in the rearview mirror, relying on closed sales and delayed information. And in that sense, they’re using incomplete data.

That’s not a miss in how these systems are built. Some information just isn’t available online. Bankrate explains:

“While these tools can be a useful starting point, keep in mind that they typically do not provide the most accurate pricing. Algorithms can only rely on the information available; they can’t account for things like a home’s condition or renovations made since the last public information was updated.”

They can’t see:

  • The unique features that make your house special
  • All the work you’ve put in to keep it in good condition
  • Or, how in-demand your specific neighborhood is right now

So, while they may do a good job in some cases, they can’t be as accurate as a local agent who has boots on the ground day in and day out.

In a market where buyers have more options, a seemingly small margin of error can cost you thousands if you price too low, or weeks of lost momentum and time if you price too high.

If you want to sell for the most money and in the least amount of time, you don’t want the fast answer on how to price your house. You want the right one.

That’s why the savviest homeowners today don’t rely on algorithms when it actually matters. They rely on people, specifically trusted local agents.

What an Expert Agent Brings to the Table

According to 1000WATT, sellers overwhelmingly believe real estate agents have the best sense of a home’s true value, far more than any automated tools.

That confidence isn’t accidental. As Bankrate puts it:

“A professional appraiser or real estate agent can visit the home in person, assess the neighborhood as a whole as well as the individual property, perform more thorough market research, and consider subjective details.”

And those details matter. A skilled local agent doesn’t just pull reports. They know what’s happening right now:

  • What buyers are paying this month, not last month, or even last year
  • How your home compares to the current competition in your neighborhood
  • Which features add value based on what buyers are willing to pay for today
  • How to price your house to create urgency in this market

And once an agent steps foot in your house, they may even find your online estimate undershot your value. So, if you stuck with the estimate you got online, you’d actually be leaving money on the table. And no one wants that.

Bottom Line

While online tools can give you a rough starting point, only a local expert can give you a price that actually works.

If you want to know the right number for your house, not just the easiest one to find, let’s talk.

Filed Under: Reverse Mortgages

admin February 18, 2026

The Real Reason Home Sales Slowed in January. And It’s Not What You Think.

The Real Reason Home Sales Slowed in January. And It’s Not What You Think.

BLOGFebruary 18, 2026

For Sellers


2 min read


If you saw headlines that talked about how “home sales fell sharply in January,” it probably raised an eyebrow – especially if you’re thinking about selling your house. But context matters.

Yes, in January, home sales declined. But that has more to do with seasonality and the weather than it does with any big drop off in demand. 

What’s Really Behind the Decline? 

Reports coming out of the National Association of Realtors (NAR) say the pace of home sales fell roughly 8.4% last month compared to the month before. And that’s true. But it isn’t necessarily cause for alarm. 

Data show it’s normal for sales to dip in January. In the last 4 years, that pattern has held true all but once. And sure, the decline we saw this year was a steeper drop off than the norm (the yellow bars on the right), but that can be explained too. More on that in a moment.

The really important part you’re not going to get from the headlines is this: typically speaking, the pace of home sales picks back up in February as the spring market starts to take off. That’s shown in the green bars below.

So even though the market slowed a bit momentarily, it should start to pick back up.

And just in case you’re wondering, why the bigger drop this year, especially with mortgage rates being lower than last year? Here’s your answer. As Realtor.com explains: 

“Winter storm Fern, which dumped snow and ice across large swaths of the country, likely disrupted some closings, weighing on the data and making it difficult to pick out the housing market momentum trend from the weather noise.”

This January, 40 states were hit with widespread winter weather according to the National Weather Service. And in real estate, that slows down the momentum. Here’s why.

Existing home sales data tracks closed transactions, not new contracts. So, if inspections, appraisals, or final walk-throughs get delayed by storms, those deals often slide into the next month instead of falling apart – especially when buyers and sellers are still trying to move forward.

Will Home Sales Pick Back Up?

January’s missing sales are more likely “postponed” than “lost.” They haven’t disappeared. They’re just taking a little longer to close. 

The rest of the data still points to a market that has traction heading into spring.

Affordability has improved for the 7th month in a row, and buyers are regaining negotiating power in many markets throughout the nation. So, this one monthly report doesn’t mean buyers aren’t buying. It just means, as weather warms up, activity should too.

Bottom Line

Don’t confuse a weather-impacted month with a market losing steam. If anything, improving affordability is an indicator of more activity to come, not less.

If you have questions about what you’re hearing online or in the news, let’s chat. Because the truth is, a little context can give you back your peace of mind.

Filed Under: Reverse Mortgages

admin February 17, 2026

Do you know what your house is really worth today?

Filed Under: Reverse Mortgages

admin February 16, 2026

Move-Up Buyers Are Choosing New Construction

Move-Up Buyers Are Choosing New Construction

BLOGFebruary 16, 2026

For BuyersFor SellersMove-UpNew Construction


2 min read


At some point, a house that once felt perfect just… doesn’t anymore.

Maybe you need more space.

Maybe working from home turned your dining room into a permanent office.

Maybe the layout just doesn’t match how you live now.

If your current house is starting to feel like it’s holding you back instead of supporting your life, it’s natural to think about making a move. But that brings up the next big question: once you sell, where do you go?

For a growing number of buyers, the answer is something brand new.

New Construction Is a More Popular Choice Lately

According to the National Association of Realtors (NAR), more people are buying new homes than they have in years. The latest annual data available shows 16% of homes purchased were newly built.

At first glance you may not see why that’s a big deal. But that’s actually the highest share of new home purchases in almost two decades.

Why More Buyers Are Choosing a Brand-New Construction

For many buyers, especially move-up buyers, new construction isn’t just about aesthetics. It’s about lifestyle, convenience, and peace of mind.

1. Everything Is Brand New

You’re not inheriting someone else’s projects. No wondering how old the roof is. No budgeting for a new HVAC right after move-in. No big surprises when the previous owners patch job fails. For move-up buyers who’ve been dumping money into updating their current house, that’s a win.

2. You Can Customize Before Move In

If you choose a home that’s still under construction, you could have the chance to pick the flooring, counters, cabinets, hardware, lighting, and so much more. That level of personalization can be a draw for move-up buyers like you, because it allows you to hand pick the fit and finishes you’ve been wanting for so long.

3. A Home Designed for How People Live Today

Most new construction homes are built to current building standards and buyer preferences, which means you could see built-in smart home features, better energy efficiency (which can lower utility bills), and even more modern floor plans and features. And if your layout just isn’t working for you anymore, you may find exactly what you need now in a new home.

4. Neighborhood Amenities

New developments often include shared community spaces like walking trails, parks, playgrounds, or even pools and gyms. For families and active households, that’s a big bonus to have that just a few steps out of their front door.

5. Builder Incentives

Not to mention, since there are more new homes on the market than the norm, builders are motivated to sell what they have. So, you may find they’re more willing to negotiate than you’d expect on things like price, upgrades, and more.

Bottom Line

If your current house isn’t meeting your needs anymore, don’t assume your only choice is an existing home. New construction is becoming a real contender, especially for move-up buyers who want space, features, and a home that works for how they live now.

Curious whether new construction might be a fit for you? Let’s chat.

Filed Under: Reverse Mortgages

admin February 13, 2026

Two-Thirds of Homeowners Have At Least 50% Equity

Filed Under: Reverse Mortgages

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  • Renting vs. Buying: The Numbers Might Surprise You
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  • Did You Know? Online Home Value Tools Often Miss The Mark

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