Mortgages, Refinance and Reverse Mortgages in The Villages, Florida

Helping Village Residents stay in their homes.

Simplifying Reverse Mortgage in The Villages, Florida

Speak to Bob Gersh now by calling: 352-561-3096 or
1-866-576-5254 ext. 700

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Is a Reverse Mortgage Right for You? Learn More…

As more and more mortgage companies are "jumping on the bandwagon" offering reverse mortgages, here are two facts you should know:

  • Most companies who offer reverse mortgages simply broker or sell your loan to one or two of the large wholesalers.
  • Most companies offer similar products and programs.

What does that mean for you?

You should be looking for a reputable company who you can trust to give you professional advice on whether or not you are a good candidate for a reverse mortgage…not just whether or not you qualify. A reverse mortgage is an excellent program, but it's not right for everyone.

  • Senior Couple Meeting With Financial Advisor At Home
  • Senior man doing calculation at home
    Senior man busy doing calculation, counting money and bills at home, sitting at desk.
  • Miniature house over money isolated
    Miniature house over money isolated on white background
We will provide you with a free, no-obligation personalized Suitability Report that will help you determine not only if you qualify for a reverse mortgage...but if a reverse mortgage is a good option for you.

East Coast Capital is an organization of honest, ethical, knowledgeable professionals who will give you the straight answers. Reverse Mortgages are our business.

Call Bob Gersh Today 352-561-3096 or 1-866-576-5254 ext. 700

Company NMLS# 1810279

MLO Timothy Bradford NMLS 21031

Mortgage Lender License# MLDB8675 - dba Coast to Coast Capital Corp - Florida Office of Financial Regulation
Reverse Mortgage  The Villages FLReverse Mortgage  The Villages FLReverse Mortgage The Villages FLReverse Mortgage  The Villages FL

Get More Information About Reverse Mortgages

Fill out the form below to learn more about Reverse Mortgages offered by East Coast Capital.

  • I agree to be contacted by Robert D. Gersh, via call, email, and text for mortgage services. To opt out, you can reply "stop" at any time or reply "help" for assistance. You can also click the unsubscribe link in the emails. Message and data rates may apply. Message frequency may vary. https://askbobgersh.com/privacy-policy/

admin August 5, 2026

Big Investors Are Backing Off and That’s Your Opening

Big Investors Are Backing Off and That’s Your Opening

BLOGAugust 5, 2026

For BuyersFirst-Time Buyers


3 min read


For years, a lot of would-be homebuyers have worried about the same thing. How do you compete with big investors who can swoop in, pay cash, and snap up the houses you want?

Well, worry a little less. Because right now, those big investors aren’t buying up the market. They’re backing out of it.

Investors Are Buying Fewer Homes Than They Have in Years

According to Redfin, investor home purchases just fell to their lowest level since 2020 – when the start of the pandemic temporarily caused pretty much all homebuying to pull way back. Before that, you’d have to go all the way back to 2016 to find a time when investors bought this few homes (see graph below):

a graph of sales in the fall

Why the step back? Two big reasons.

First, Washington passed a housing law that takes aim at large institutional investors. To be clear, these mega investors were never as big a part of the market as the headlines made it sound. They’ve always made up a relatively small slice of housing pie. But the law still targeted the largest ones, and it worked fast. According to Thom Malone, Principal Economist at Cotality:

“When Washington announced its intention to curb institutional investors’ homebuying, the market reacted. . . Cotality data shows that investment by mega investors who own 1,000 or more properties retracted almost instantly.”

Second, the housing market has cooled. Price growth has slowed in much of the country, and in some markets, prices are dipping. That makes the math a lot less appealing for investors betting on quick gains. Lance Lambert, CEO of ResiClub, explains:

“Ever since rates spiked and the Pandemic Housing Boom fizzled out in spring 2022, institutional single-family rental (SFR) operators have pulled way back from buying up homes on the resale market—the math just isn’t as appealing right now. Home prices and rents are no longer ripping, holding costs (property taxes and insurance) have jumped, capital markets have shifted their attention elsewhere, and elevated materials prices make renovations expensive.”

They’re Not Just Buying Less – They’re Selling More

This is the part most people miss. Big investors aren’t just slowing down their purchases. Data from Parcl Labs and ResiClub shows the largest institutional investors are now selling more homes than they’re buying – and that gap is growing these past 4 quarters (see graph below):

a graph of a graph showing the price of a home sold

Every one of those homes goes right back into the market for buyers like you. And since big investors tend to own homes at the lower end of the price range, a lot of what they’re selling is exactly the kind of home first-time buyers are looking for. As Malone puts it:

“. . . this sudden dropoff in institutional investment is a signal to first-time homebuyers that there’s an opening.”

Less competition from deep-pocketed buyers. More homes hitting the market. And many of them at prices that work for a first purchase. That’s a shift that works in your favor.

Bottom Line

Big investors are stepping back, and they’re adding homes to the market as they go. If you’ve been waiting for a better shot at buying, this could be it. Let’s connect so you can see what’s popping up in our area. You may have more options than you think.

Filed Under: Reverse Mortgages

admin August 4, 2026

Don’t Try To Time the Market

Filed Under: Reverse Mortgages

admin August 3, 2026

Here’s Where To Start if You’re Selling and Buying at the Same Time

Here’s Where To Start if You’re Selling and Buying at the Same Time

BLOGAugust 3, 2026


3 min read


If you’re a homeowner getting ready to move, one question usually comes first: should you buy your next home before you sell, or sell your current house before you start looking?

There’s no single right answer. The best call depends on your finances, your local market, and your timeline. And a trusted agent can help you weigh all of it.

But in a lot of cases these days, selling first puts you in the stronger spot.

The Advantages of Selling First

Selling is usually the trickier half of a move today, so getting it done first clears your biggest hurdle. And that’s especially true right now, because there are more homes for sale than there are buyers, which means houses are taking longer to sell than they did a year or two ago.

So how does leading with your sale pay off? Let’s start with the money.

1. You Won’t Get Stuck Paying Two Mortgages

Buy before you sell, and you could end up carrying two mortgages at once. And especially since houses are staying on the market longer these days, that overlap may drag on for more time than you’d planned. And if unexpected repairs come up, it could get even more expensive.

Selling first takes that risk off the table, so you’re not multitasking homeownership. As Ramsey Solutions puts it:

“It’s best to sell your old home before buying a new one to avoid unnecessary risks and possible headaches.“

2. You Can Use Your Equity To Fuel Your Move

This is always true, but one of the biggest perks of selling first is that you’ll know exactly how much money you’re walking away with. And one of the big figures that matters in that conversation is how much equity you have in your current place.

Equity is basically your house’s value minus what you still owe on your mortgage. And it adds up fast. According to Realtor.com, homeowners who’ve been in their home for 5 years have about $180,000 in equity on average. And those who’ve had their home for 6-10 years? They have over $340,000.

After you sell, you can use that money to cover your down payment or even buy your next home in cash. And knowing that profit up front helps you plan your next move.

3. Your Offer Will Be Hard To Pass Up

When your house is already sold, you don’t have to make your offer contingent on that sale. In a market where buyers are taking their time, that’s exactly what a seller wants to see.

Picture it from the seller’s side. If their house has been sitting for a while, they’ll gravitate toward the offer most likely to close without a snag.

That can also give you room to ask for a little more, like repairs, since a motivated seller would rather keep things moving than lose you and wait for another offer to come in. Your agent can help you make the most of your upper hand in that scenario.

Is There a Catch?

Selling first has its tradeoffs too, and it helps to see the pros and cons side by side before you decide. Here’s a quick breakdown based on information from Zillow (see visual below):

a screenshot of a video game

The cons are manageable with the right plan, so talk about them with your agent. They can help you negotiate things like a rent-back, where you stay in your house for a set time after closing, or line up flexible closing dates to keep the transition smooth.

Bottom Line

There’s no one-size-fits-all answer to buying and selling at once. But for a lot of homeowners, leading with the sale makes moving easier on their mind and their wallet.

Let’s connect, so you can navigate selling and buying with more confidence, more financial power, and less stress.

Filed Under: Reverse Mortgages

admin July 31, 2026

Home Insurance Costs Are Rising

Filed Under: Reverse Mortgages

admin July 30, 2026

Buying a Home? Here’s What You Should Know About Home Insurance Costs.

Buying a Home? Here’s What You Should Know About Home Insurance Costs.

BLOGJuly 30, 2026

For BuyersAffordabilityBuying Tips


3 min read


If buying a home is on your radar, you’ve probably been keeping an eye on mortgage rates and home prices. But don’t forget about homeowners insurance. 

Homeowners insurance has always been part of owning a home. But over the past few years, it’s become a larger expense for many homeowners – something that’s especially frustrating when affordability already feels tight.

The good news? While premiums are still rising, the latest data shows those increases are beginning to slow. Here’s what buyers should know.

Home Insurance Costs Have Gone Up

You’ve probably heard stories from friends or family about their premiums going up. And that’s not really a surprise when you consider data from the Pew Research Center shows 71% of homeowners say their insurance costs have gone up over the past few years.

While no one likes rising costs, knowing what to expect can help you plan ahead. Your first insurance payment is typically included in your closing costs, but after that it’ll become part of your monthly housing expenses.

Getting an insurance quote early can help you build a more realistic budget and avoid surprises later.

Premiums Are Rising, But Not as Fast as They Were

Most of the headlines focus on how home insurance is getting more expensive. And that’s true. But here’s the part that’s easy to miss.

Insurance premiums are still rising.

But they’re not rising as fast as they were.

According to the latest report from Rate Insurance, 2025 saw the first slowdown in annual premium increases since 2019 (see graph below):

a graph of insurance coverage

That doesn’t mean premiums are getting cheaper. It simply means the rapid increases of the past several years may finally be starting to ease – a small but welcome step in the right direction.

But what you’ll pay in one part of the country can look very different from what someone pays somewhere else.

Where You Buy Can Make a Big Difference

Insurance costs vary because some parts of the country experience more claims than others. That’s why it’s important to look at what’s happening locally.

Your premium will depend on things like where you’re buying, the home itself, and the coverage you choose.

Forbes data can give a rough idea of your state’s typical premiums. Check out the map below – the darker the blue, the higher the costs tend to be in that state:

a map of the united states

Ways To Lower Your Costs

While you can’t control every cost that comes with buying a home, you can control how prepared you are. If you’re crunching the numbers and trying to find ways to save, Insurify and NerdWallet offer these tips that can help you get the best insurance price possible:

  • Shop Around – Compare quotes from multiple companies.
  • Bundle Policies – Combine home and auto to see if a bundle price is cheaper.
  • Ask If There Are Discounts – Don’t miss out on savings you may qualify for.
  • Highlight Upgrades – Features like a new roof or storm windows can cut costs.
  • Improve Your Credit – A stronger credit score can mean better premiums.

One of the smartest things you can do is get an insurance quote before you make an offer. That way, you’ll know what your monthly housing costs are likely to be before you commit.

An insurance professional can walk you through your options and help you find coverage that fits both your needs and your budget.

Bottom Line

Homeowners insurance has become a bigger part of the homebuying conversation. But it doesn’t have to become a bigger source of stress.

The key is knowing what to expect before you buy. Get an insurance quote early, factor it into your budget, and lean on trusted local professionals to help you make the most informed decision possible.

Filed Under: Reverse Mortgages

admin July 29, 2026

Home Price Growth Slowed Down. That May Be Changing.

BLOGJuly 29, 2026

For BuyersFor SellersHome PricesBuying TipsSelling Tips


3 min read


After more than a year of headlines talking about how home prices are going to crash, the latest data shows that price growth may be starting to pick back up again. And depending on whether you’re buying or selling, that shift means something different for you.

The Numbers May Be Starting To Turn

For the past couple of years, home price growth has been moderating – cooling from around 7% in mid-2024, according to Redfin (see graph below). But look at the right side of that graph. The pace of that growth appears to have hit its low point and started to turn.

a graph of growth in a number of years

While a couple months of data doesn’t necessarily mean this will be a lasting trend, there are some other signs that this could continue.

For example, fewer markets are seeing prices decline. According to ResiClub and Zillow, about 36% of the 300 largest housing markets had falling prices as of the middle of last year. Since the start of this year, that share has been shrinking. Now? Only 23% are experiencing those mild dips (see graph below):

a graph of the price of a house

When fewer markets see prices falling, that means more markets are seeing prices rise again.

And forecasts suggest this shift has room to run. On average, experts project home prices will rise about 2.3% nationally this year. And for that to happen, price growth would have to pick up a bit in the second half of 2026.

But Remember, Real Estate Is Local

While it looks like national prices may be starting to pick back up a tiny bit, that doesn’t mean that’s what’s happening in your neighborhood.

National home prices are really just an average of hundreds of local markets. Some are climbing faster. Others are still cooling. But one reason the national average may be looking up is because a growing number of metros may actually be net positive for prices this year.

Not long ago, the major metros were split about 50/50 – half seeing prices rise and half seeing them fall. Now, that balance looks like it’s starting to tip in a more positive direction. Just last month, more than half of the major metros saw prices go up, according to Redfin (see graph below):

a graph of prices on a dark background

As Selma Hepp, Chief Economist at Cotality, explains:

“. . . local markets continue to tell very different stories. Annual home price growth has changed little since the start of the year, but some markets, especially those supported by strong job and income growth in the West and more affordable Midwest markets, have seen notable acceleration in price gains.”

What This Means for You

Home price headlines can be confusing because they don’t always tell the full picture. Lean on an agent to understand what’s happening in your local market and what the early signs say for where prices may go from here.

That’s the best way to stay one step ahead of the market.

If you’re buying: slower price growth has worked in your favor. You’ve had more room to negotiate and a budget you could plan around. If price growth is picking up in your area, buying now may mean paying less than you would later this year.

If you own a home: you’ve been gaining equity all along, even while growth moderated. If growth keeps picking up, those gains could speed up, too. Lawrence Yun, Chief Economist at the National Association of Realtors (NAR), projects the typical homeowner will gain roughly $16,000 in housing wealth this year. And if you’re thinking about selling, this shift is a good early sign for you. Just remember, the market is still pretty balanced and buyer-friendly in a lot of areas right now.

Home price growth slowed way down, and now it’s showing early signs of picking back up. Whether you’re buying or selling, let’s connect so you can see exactly what prices are doing in our local market and what that means for your plans.

Bottom Line

Home price growth slowed way down, and now it’s showing early signs of picking back up. Whether you’re buying or selling, let’s connect so you can see exactly what prices are doing in our local market and what that means for your plans.

Home Price Growth Slowed Down. That May Be Changing.

BLOGJuly 29, 2026

For BuyersFor SellersHome PricesBuying TipsSelling Tips


3 min read


After more than a year of headlines talking about how home prices are going to crash, the latest data shows that price growth may be starting to pick back up again. And depending on whether you’re buying or selling, that shift means something different for you.

The Numbers May Be Starting To Turn

For the past couple of years, home price growth has been moderating – cooling from around 7% in mid-2024, according to Redfin (see graph below). But look at the right side of that graph. The pace of that growth appears to have hit its low point and started to turn.

a graph of growth in a number of years

While a couple months of data doesn’t necessarily mean this will be a lasting trend, there are some other signs that this could continue.

For example, fewer markets are seeing prices decline. According to ResiClub and Zillow, about 36% of the 300 largest housing markets had falling prices as of the middle of last year. Since the start of this year, that share has been shrinking. Now? Only 23% are experiencing those mild dips (see graph below):

a graph of the price of a house

When fewer markets see prices falling, that means more markets are seeing prices rise again.

And forecasts suggest this shift has room to run. On average, experts project home prices will rise about 2.3% nationally this year. And for that to happen, price growth would have to pick up a bit in the second half of 2026.

But Remember, Real Estate Is Local

While it looks like national prices may be starting to pick back up a tiny bit, that doesn’t mean that’s what’s happening in your neighborhood.

National home prices are really just an average of hundreds of local markets. Some are climbing faster. Others are still cooling. But one reason the national average may be looking up is because a growing number of metros may actually be net positive for prices this year.

Not long ago, the major metros were split about 50/50 – half seeing prices rise and half seeing them fall. Now, that balance looks like it’s starting to tip in a more positive direction. Just last month, more than half of the major metros saw prices go up, according to Redfin (see graph below):

a graph of prices on a dark background

As Selma Hepp, Chief Economist at Cotality, explains:

“. . . local markets continue to tell very different stories. Annual home price growth has changed little since the start of the year, but some markets, especially those supported by strong job and income growth in the West and more affordable Midwest markets, have seen notable acceleration in price gains.”

What This Means for You

Home price headlines can be confusing because they don’t always tell the full picture. Lean on an agent to understand what’s happening in your local market and what the early signs say for where prices may go from here.

That’s the best way to stay one step ahead of the market.

If you’re buying: slower price growth has worked in your favor. You’ve had more room to negotiate and a budget you could plan around. If price growth is picking up in your area, buying now may mean paying less than you would later this year.

If you own a home: you’ve been gaining equity all along, even while growth moderated. If growth keeps picking up, those gains could speed up, too. Lawrence Yun, Chief Economist at the National Association of Realtors (NAR), projects the typical homeowner will gain roughly $16,000 in housing wealth this year. And if you’re thinking about selling, this shift is a good early sign for you. Just remember, the market is still pretty balanced and buyer-friendly in a lot of areas right now.

Home price growth slowed way down, and now it’s showing early signs of picking back up. Whether you’re buying or selling, let’s connect so you can see exactly what prices are doing in our local market and what that means for your plans.

Bottom Line

Home price growth slowed way down, and now it’s showing early signs of picking back up. Whether you’re buying or selling, let’s connect so you can see exactly what prices are doing in our local market and what that means for your plans.

Filed Under: Reverse Mortgages

admin July 28, 2026

About 8 Homes Sell Every Minute

Filed Under: Reverse Mortgages

admin July 27, 2026

Selling a Luxury House? Here’s Why Now Is a Good Time

Selling a Luxury House? Here’s Why Now Is a Good Time

BLOGJuly 27, 2026

For SellersHome PricesLuxury / VacationSelling Tips


2 min read


If you own a luxury house, you’re in a stronger spot than most sellers right now. While much of the market has cooled, the high-end tier hasn’t. Sale prices and buyer demand are both up. So if you’re considering selling, now could be a great time to make your move.

Luxury Is Leading on Price

Let’s start with prices. But before we get into it – what actually counts as a luxury home? Generally, these are homes in the top 5% price range for the area, so it varies depending on where you live.

But what’s interesting is that according to the latest data from Redfin, sale prices for luxury houses have risen about three times faster than for non-luxury.

Right now, the typical home’s sale price is up about 1.5% year-over-year. But high-end homes? Their sale prices have gone up nearly 5% since last year (see graph below):

a graph of sales

That’s a bigger deal than it sounds like.

Despite all the talk about slowing price growth lately, sale prices in this segment of the market may be rising faster than you’d expect based on the headlines. That’s going to be a good thing if you’re thinking about selling. And rising sale prices are only half the story.

Buyers Are Showing Up, Too

While so many headlines are talking about how buyers are pulling back, that’s not necessarily true when it comes to luxury homes. In fact, right now, it looks like the higher the price point, the more active the buyers.

Lawrence Yun, Chief Economist with the National Association of Realtors (NAR), explains:

“The luxury market has really performed better compared to the lower price point. . . . if we look at price points, any home priced under $250,000, virtually no change in unit sales from one year ago. Then you go into the upper price category, and home sales are up about 10% from one year ago. But the million dollar-plus homes, it is up by 18% from one year ago.“

Basically, more homes are selling on the upper end of the market. A big reason is that high-end buyers tend to feel less of the affordability pressure weighing on many households today, so they keep buying even when the wider market slows.

That demand also means that luxury houses don’t stay on the market as long as they used to.

Luxury Houses Are Selling Relatively Quickly

According to the most recent data from Redfin, for luxury homes the median number of days on market is under 50. That’s much faster than pre-pandemic norms going even as far back as 2014 (see graph below):

a graph of sales in a market

That means you probably won’t spend a ton of time sitting in limbo wondering when you’ll get an offer.

Bottom Line

Selling a high-end house is a big decision, and you deserve to feel confident going in. With sale prices climbing and buyers active at the top, this is a strong window to make your move.

Ready to cash in? Let’s talk strategy.

Filed Under: Reverse Mortgages

admin July 24, 2026

Your First House Doesn’t Have To Be Your Forever Home

Filed Under: Reverse Mortgages

admin July 23, 2026

The House That Started It All Could Kickstart What’s Next

The House That Started It All Could Kickstart What’s Next

BLOGJuly 23, 2026

For SellersMove-UpInventoryEquitySelling Tips


3 min read


Remember how exciting it was to buy your first place? It felt like crossing a long-awaited finish line. It gave you a place to build your life. Maybe it’s where you lived when you got married. Or where you welcomed a child or a pet into the family.

But that was just the beginning.

For most people, your first house was never meant to be your forever home. It’s a stepping stone for what comes next.

And if your life looks different today than it did when you got the keys, you’re not stuck. Moving may be more realistic than you think.

Starter Home Inventory Is Still Relatively Low

If you’ve been wondering whether now is the right time to move up, here’s something worth knowing. Starter homes remain one of the hardest types of homes to find. And that’s good news if you’re thinking about selling your first place.

Historically, we haven’t been building enough homes for first-time buyers. And even though homebuilders have shifted more attention toward smaller, entry-level homes lately, the Census shows there’s a long way to go to re-build supply (see graph below):

a graph showing a growing trend

That means your current house is in demand – and that’s a dream scenario for sellers. But that’s only half the story. You also need somewhere to go.

There Are More Move-Up Homes on the Market

Here’s where this gets interesting. While the supply of starter homes remains tight (the green line), data from Redfin shows that the number of homes for sale has been climbing overall (the blue line):

a graph of sales and prices

As Nadia Evangelou, Principal Economist and Director of Real Estate Research at the National Association of Realtors (NAR), explains:

“Too much of the inventory available today remains concentrated at higher price points, leaving a shortage of options for entry-level and middle-income buyers.”

That means you may have more choices for your move up than you’d expect. Whether you’re hoping for another bedroom, a home office, a bigger backyard, or simply more room for this next stage of life, today’s market may finally be giving you the chance to find it.

At the same time, your current house may be exactly what someone else has been looking for because homes like yours are still in short supply. That’s a unique advantage for move-up buyers. And it could help you sell for a stronger price. As Zillow says:

“Starter home value appreciation has outpaced other types of homes nationally, mostly because they’re so in demand.”

Your Biggest Advantage May Be Your Equity

Here’s the cherry on top. There’s one more thing your first home has been doing behind the scenes, and that’s building equity. Every mortgage payment you’ve made and every year your home’s value has grown has quietly increased your ownership stake in your house.

According to Cotality, the average homeowner with a mortgage has $295k in equity built up. While your number may be different, once you sell, it could become the down payment on your next home or help reduce the amount you need to borrow at today’s rates.

Put it all together and your move up becomes a lot more realistic than you think:

  • The house you’re selling is in demand.
  • The house you’re buying may be easier to find.
  • And the equity you’ve built can help bridge the gap between the two.

Your first home did exactly what it was supposed to do. It gave you a place to start.

Now, it may be the thing that helps you take the next step.

Bottom Line

Your first home was never meant to be your forever home. It was meant to help you build a life and build the financial foundation for whatever came next.

If your current home no longer fits the life you’re living today, let’s connect. You may be closer to your next chapter than you realize.

Filed Under: Reverse Mortgages

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Get More Information About East Coast Capital

Fill out the form below to learn more about Reverse Mortgages offered by East Coast Capital.

  • I agree to be contacted by Robert D. Gersh, via call, email, and text for mortgage services. To opt out, you can reply "stop" at any time or reply "help" for assistance. You can also click the unsubscribe link in the emails. Message and data rates may apply. Message frequency may vary. https://askbobgersh.com/privacy-policy/

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  • Here’s Where To Start if You’re Selling and Buying at the Same Time
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  • Buying a Home? Here’s What You Should Know About Home Insurance Costs.

© 2026 · Bob Gersh, Reverse Mortgage Coordinator, East Coast Capital, 670 State Road 1st Floor, North Dartmouth, MA 02747 | Privacy Policy